APL Scoring - Media Center , APL NewsAPL Scoring - Media Center , APL Newshttps://www.aplscoring.com/blogs/apl-newsWed, 18 Mar 2026 13:54:12 -0700http://zoho.com/sites/<![CDATA[APL Scoring expands reach of service with North American office]]>https://www.aplscoring.com/blogs/post/APL-Scoring-expands-into-North-AmericaAPL Scoring can now offer local representation and contacts in North America as its network of industry experts grows.]]>

APL Scoring network expands into North America

Since April 1st 2020, we are proud to have come to an arrangement with Greenview Consulting (Charlotte, NC, USA) to join the APL Scoring collaborative of professionals, assisting B2B Tech Companies and Solution Providers to build solid and profitable go-to-market initiatives, focusing on the creation of a performant Channel and Alliances Program.  From within a clear and similar mindset it was only natural for Greenview Consulting to leverage the work already done by APL Scoring and to provide local expertise to our target customers based in North America.  


Relying on over 30 years experience in the market of industrial mobile computing, automatic identificiation, enterprise cloud solutions and business workflow integration, we can now offer our services in the North American market from within a local perspective, fully appreciating the diversity that exists between the different states of the US and in between the countries themselves.


The adoption of APL Scoring's approach and methodology by Greenview Consulting is further proof of value it offers to the market place and validates the real need companies are facing when trying to enter new geographical or vertical markets with limited resources at their disposal.

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]]>Mon, 20 Apr 2020 06:58:21 +0000<![CDATA[Channel Inertia]]>https://www.aplscoring.com/blogs/post/channel-inertia

Is Channel Inertia holding you back ?

Channel Inertia is the effect that slows down your channel sales due to the resistance of the channel's sales reps to venture into selling new offerings and things they are not yet comfortable with.  They typically revert to products and solutions they have been selling for a long time and which they are confident.  Beating Channel Inertia is key in building the right momentum in your channel to make it a reliable source for profitable growth.

The key to doing so is to link your newly recruited channel partners with demand from the market, to guide them towards early success and make sure that any reservations that exist, primarily with their sales force, are countered.  This approach where push and pull are created in a timely fashion is exactly what APL Scoring is all about when working to install and activate a channel program.

Want to know more ?  Download our ebook here

]]>Mon, 20 Apr 2020 06:39:33 +0000<![CDATA[Proud to get started]]>https://www.aplscoring.com/blogs/post/Proud-to-get-started

APL Scoring out of the gates with 2 pan-EU contracts

After almost 20 years of building an understanding of global business cultures, partner eco-systems, distributions and how customers are buying complex solutions and innovative technologies, I decided a while ago to set up APL Scoring.   APL Scoring is a service company made out of a collaboration of independent professionals in complementary domains that all lead towards growing your business.

APL stands for AWARENESS, POSITIONING and LEAD GENERATION whilst SCORING points to closing the deals.  That's right, we are not a marketing agency, we are here to grow your business and will do this in line with your strategy, either through a direct or an indirect approach of the market but always by generating demand with end-user customers and connecting them to the right delivery resources.  These can be your own or those of partners, depending on your strategy.
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