After almost 20 years of building an understanding of global business cultures, partner eco-systems, distributions and how customers are buying complex solutions and innovative technologies, I decided a while ago to set up APL Scoring.   APL Scoring is a service company made out of a collaboration of independent professionals in complementary domains that all lead towards growing your business.

APL stands for AWARENESS, POSITIONING and LEAD GENERATION whilst SCORING points to closing the deals.  That's right, we are not a marketing agency, we are here to grow your business and will do this in line with your strategy, either through a direct or an indirect approach of the market but always by generating demand with end-user customers and connecting them to the right delivery resources.  These can be your own or those of partners, depending on your strategy.