• Boost traction for your
    B2B Technology or Solution in 
    EMEA or North America ?

    Would you like to enter the EMEA and/or North American markets ? But is putting (enough) feet on the street just too much too soon ?
    But are you convinced that you address a need and you could build a successful business in EMEA  and/or North America as well ?
    Let's review your product-market fit and go-to-market sales channels together and see what we can do !
    Set up an introduction call

  • Maximize your Channel Strategy if you don't have (enough) feet on the street

    Setting up and leveraging a Channel and Alliance Program can be one of many ways to scale your business.  Selecting and onboarding the right partners and getting their teams motivated by connecting their supply capabilities with real end-user demand is crucial to build momentum.  

    APL Scoring can help you achieve that, reducing your initial investments in establishing a presence.
    Set up an introduction call

  • Build solid revenue-streams for your business across new geographies or verticals

    Building solid revenue-streams in new markets is about more than just recruiting your first sales guy.  It is about ensuring a validated product-market fit and setting up go-to-market sales channels.  It is about connecting them to real, qualified demand and support the initial sales cycles.  Just some marketing and lead generation won't cut it.  Real business development efforts are required to complement the picture and to take the leads 1 step further towards buying. Getting the flywheel going so that revenues become sustainable and repeatable, that is what solid revenue-streams are all about.
    Set up an introduction call
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Are you a B2B Tech or Solution Provider and recognize the following challenges:

  • Need to validate your product-market fit
  • Little or no coverage of the new market you want to sell into (vertical or geographical)
  • Little or no end-user engagement
  • Little or no local marketing
  • Large upfront investments to set up own organization
  • Understand & adapt to local business cultures

Then let's have a conversation !  We are here to help.

Download our ebook on Channel Inertia
Want more business in EMEA and/or North America ?
Do you consider building a channel but not convinced it will deliver as expected ?

Only PUSH
No surprise here. What is happening through distribution and partners is often only PUSH.  But time and resources are scarce.  And choices need to be made.  Any new proposition requires investment. In time, in people, in sales.

Most often people and companies act like water, they seek the path of least resistance; they talk about and sell what they already know, what they are comfortable with.   

PULL is what's missing
Everyone involved will be much more motivated when they see an active demand from the market, when their initial investment can be made with some clear prospective projects and customers on the radar. With first revenues expected.

Once they experience success, they’ll become more pro-active and confident to take your proposition forward.

B2B Tech Brands

Want to start conquering the EMEA and/or North American markets ? But can't put (enough) feet on the street yet ?  APL Scoring can help you a lot !

Read More

Solution Providers

Is your solution ready to go international and can you support local implementations, either direct or indirect ? Find out how we can add value.

Read More

Tech Distributors

Does the 80/20 rule apply to your vendor-portfolio as well ?  Would you like to suggest some stimulating actions to your slow moving vendors ? Let's discuss.

Read More
Book a webmeeting here !


We've seen it happen many times. A B2B Tech Brand or Solution Provider wants entry into EMEA or North America and hire 1 guy.  3 years and 1 million USD later, a few deals and partnerships have materialized but the momentum never truly builds and aside from an exceptional contract to save the day, break-even is further away than ever.
APL Scoring has a process driven approach focused on building your business

A                                               Awareness

Creating a successful market starts with establishing a brand-presence and recognition.  We need to make sure people become familiarized with your or your solution's brand-name.

Education                         

Your brand provides an answer to a question. However, people need to know the question exists, they need to understand why and how they have problem before they will look for an answer.

P                                              Positioning

When you are providing solutions or technology, you are seldom alone in trying to convince the market of your proposition.  Correctly positioning against your direct and indirect competitors is crucial.

Information                              

As people start looking for a way to deal with their challenges and getting their questions answered, they will be looking for information; how, why, what and how does that compare against alternatives...

L              Lead Generation

To make your sales process as efficient as possible and reduce the cost of sales whilst you are generating the most profitable revenue, you'll need a constant flow of well qualified leads and opportunities.

Confrontation                                 

Now that demand is being generated, it is a job only half-done.  We need to confront the growing momentum and connect this demand to the supply, to work with customers and close business.  APL Scoring will finish the job for you !

Discover our services
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